Author(s): Sellnow, T. L.; Ulmer, R. R.; Seeger, M. W.; Littlefield, R. S.

Correspondence address: Univ. of Kentucky, Lexington, KY, USA

Publisher address: Customer Service Cent. GmbH, Haberstr. 7, 69126 Heidelberg, Germany; Springer. Tel. +49 6221 345-4301. Fax +49 6221 345-4229. www.springer.com. Price EUR 54.95, USD 79.95, CHF 91.50, GBP 43.99

Publication Year: 2009

Language(s): English

ISBN: 9780387797267

The aim of this book is to construct a system for effective risk communication. It is aimed at people responsible for communicating risk to the public, as well as instructors in food safety, public health and crisis management. The book contains 12 chapters under the following headings: Introducing a message-centred approach to risk communication (pp. 3–18); Best practices for risk communication (pp. 19–31); Multiple audiences for risk messages (pp. 33–49); The case study approach (pp. 53–63); Cryptosporidium – unanticipated risk factors (pp. 65–75); Hurricane Katrina – risk communication in response to a natural disaster (pp. 77–89); New Zealand beef industry – risk communication in response to a terrorist hoax (pp. 91–103); Odwella – the long term implications of risk communication (pp. 105–118); ConAgra – audience complexity in risk communication (pp. 119–129); Toward a practice of mindfulness (pp. 133–146); Ethical considerations in risk communications (pp. 147–161); and Future directions (pp. 163–178). A 7pp. index is also included.

Section: Hygiene and toxicology

Keywords: BOOKS; FOOD SAFETY; RISK COMMUNICATION

Pages: xii + 185pp.

Book

Accession number: 2010-06-Cb1313

Date added: 29-Mar-2010

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